Fans With Benefits for Companies
Fans With Benefits (FWB) helps companies identify their "REAL FANS" - happy customers who are the most willing to spread the good word for your business. Once these authentic promoters have been identified, FWB uses a combination of technologies and methodologies to let them promote your business via their own social networks.
And, if trackable referrals are what you desire, FWB's Referrals Tracking Engine can help capture these leads generated, then pass them onto you in the amount, and frequency, that you prefer.
Step 1 - Identify Your Happiest Customers
FWB identifies your customers who explicitly say they are the most willing to tell their friends and colleagues about your business via a single-question Net Promoter Survey for how ready they are to tell their friends about your business, on a scale of 0 to 10. FWB works with those who answered 9 or 10.
Step 2 - Help Your Fans Promote You
Sometimes all it takes is a friendly nudge, or examples showing how easy it is to share a review, for fans to take action and tell their friends about your business. FWB provides such helpful nudges, and removes barriers to them sharing of their experiences with your business.
Step 3 - Track Referrals
The tangible results of your fans’ goodwill can come in the form of a constant stream of fans posting on their own walls talking up your business amongst friends, or positive reviews on public forums, or customer referrals which FWB Referral Engine can track and provide to you on demand.